Creating a Product Listing
This page covers creating a new product and filling in the product details. Make sure you've completed all Product Listings before starting.
Step 1: Create a New Product
- Navigate to Operations > Product Listings.
- Click the orange Create New Product Listing button.
- A modal will appear with two input methods:
Method | Description |
|---|---|
I'll Type It In | Manually enter all product details yourself |
Skai, Spin It Up | Let AI generate product details from your company website. Enter your product URL and click Generate with Skai |
Tip: The AI generation option pulls information from your website to pre-fill the listing fields (descriptions, highlights, etc.). You can review and edit everything before saving.
Step 2: Product Details
This section contains all the metadata that buyers see on your AWS Marketplace listing page.
Descriptions
Field | Limit | Required | Notes |
|---|---|---|---|
Short Description | 1,000 characters | Yes | Appears in search results and listing cards. Be concise and compelling |
Long Description | 5,000 characters | Yes | Full listing page description. Supports detailed feature explanations |
Highlights
Highlights are the bullet-point selling points shown prominently on your listing page.
Field | Limit | Required |
|---|---|---|
Highlight 1 | 500 characters | Yes |
Highlight 2 | 500 characters | No |
Highlight 3 | 500 characters | No |
Tip: Use highlights to communicate your top 3 value propositions. Buyers scan these before reading the full description.
Search & Categorization
- Search Keywords: Add up to 3 keywords that help buyers find your product. The AWS API enforces this limit strictly (the portal may appear to allow more, but the API will reject it).
- Product Categories: Select the categories that best describe your product. These determine where your product appears in the Marketplace browse experience.
Support & Policies
Field | Limit | Required | Notes |
|---|---|---|---|
Support Details | 2,000 characters | Yes | How customers get help — include support channels, hours, and SLAs |
Refund Policy | 500 characters | Yes | Your refund terms. AWS requires this for all paid products |
Availability
- Countries Available: Select which countries can purchase your product. Default is worldwide availability.
Media
- Video URL: Link to a product demo or overview video (optional but recommended)
- Images: Upload screenshots or product images. AWS requires logos to be stored in a publicly accessible S3 bucket using HTTPS
Learning Resources
- Learning Resources: Add links to documentation, tutorials, or getting-started guides (optional)
When all required fields are filled, this section will show a green checkmark. Click Save to proceed.
Next step: Pricing Dimensions