---
title: Creating a Product Listing
slug: creating-a-product-listing
createdAt: 2026-02-17T09:05:59.962Z
---

This page covers creating a new product and filling in the product details. Make sure you've completed all [Product Listings](docId\:LLFmgMl-V-tPs40SeH-Z7) before starting.

## Step 1: Create a New Product

1. Navigate to **Operations > Product Listings**.
2. Click the orange **Create New Product Listing** button.
3. A modal will appear with two input methods:

| Method               | Description                                                                                                        |
| -------------------- | ------------------------------------------------------------------------------------------------------------------ |
| **I'll Type It In**  | Manually enter all product details yourself                                                                        |
| **Skai, Spin It Up** | Let AI generate product details from your company website. Enter your product URL and click **Generate with Skai** |

:::hint{type="info"}
**Tip:** The AI generation option pulls information from your website to pre-fill the listing fields (descriptions, highlights, etc.). You can review and edit everything before saving.
:::

## Step 2: Product Details

This section contains all the metadata that buyers see on your AWS Marketplace listing page.

### Descriptions

| Field                 | Limit            | Required | Notes                                                                  |
| --------------------- | ---------------- | -------- | ---------------------------------------------------------------------- |
| **Short Description** | 1,000 characters | Yes      | Appears in search results and listing cards. Be concise and compelling |
| **Long Description**  | 5,000 characters | Yes      | Full listing page description. Supports detailed feature explanations  |

### Highlights

Highlights are the bullet-point selling points shown prominently on your listing page.

| Field           | Limit          | Required |
| --------------- | -------------- | -------- |
| **Highlight 1** | 500 characters | Yes      |
| **Highlight 2** | 500 characters | No       |
| **Highlight 3** | 500 characters | No       |

:::hint{type="success"}
**Tip:** Use highlights to communicate your top 3 value propositions. Buyers scan these before reading the full description.
:::

### Search & Categorization

- **Search Keywords**: Add up to **3 keywords** that help buyers find your product. The AWS API enforces this limit strictly (the portal may appear to allow more, but the API will reject it).
- **Product Categories**: Select the categories that best describe your product. These determine where your product appears in the Marketplace browse experience.

### Support & Policies

| Field               | Limit            | Required | Notes                                                              |
| ------------------- | ---------------- | -------- | ------------------------------------------------------------------ |
| **Support Details** | 2,000 characters | Yes      | How customers get help — include support channels, hours, and SLAs |
| **Refund Policy**   | 500 characters   | Yes      | Your refund terms. AWS requires this for all paid products         |

### Availability

- **Countries Available**: Select which countries can purchase your product. Default is worldwide availability.

### Media

- **Video URL**: Link to a product demo or overview video (optional but recommended)
- **Images**: Upload screenshots or product images. AWS requires logos to be stored in a **publicly accessible S3 bucket** using HTTPS

### Learning Resources

- **Learning Resources**: Add links to documentation, tutorials, or getting-started guides (optional)

When all required fields are filled, this section will show a green checkmark. Click **Save** to proceed.

**Next step:** [Pricing Dimensions](docId:7ulBdsa2Ewrupk50p4nyC)