---
title: AWS Agreements
slug: aws-agreements
createdAt: 2025-10-21T12:50:06.898Z
---



# How the AWS Marketplace contractual structure works

![](https://docs.aws.amazon.com/images/marketplace/latest/userguide/images/contract-structure.png)

## 1. Who are the parties?

There are three main parties involved:

- The **Seller** — the company (often an independent software vendor, ISV) that lists a product or service on AWS Marketplace. 
- The **Buyer** — the AWS customer who purchases a listing via AWS Marketplace. 
- AWS — acting as the Marketplace Operator, facilitating the listing, procurement, billing and contracting infrastructure. 

## 2. How the agreements are structured

According to the AWS documentation:

- As a seller, you will have an **End-User License Agreement (EULA)** with the buyer for your product or service. AWS Documentation 
- You (the seller) also agree to the **Service Terms for AWS Marketplace Sellers**, which govern your activity in AWS Marketplace. AWS Documentation 
- On the buyer side, their use of AWS Marketplace is governed by the AWS Service Terms, the AWS Customer Agreement, and the Privacy Notice. AWS Documentation 

## 3. What does the triangle image represent?

- One corner: **Buyer ↔ AWS** — the buyer uses AWS services and also uses AWS Marketplace to procure third-party software. 
- Second corner: **Seller ↔ AWS** — the seller enters into the Marketplace seller terms with AWS, lists offerings, and agrees to AWS’s rules for Marketplace listings. 
- Third corner: **Seller ↔ Buyer** — via the EULA or negotiated contract (for example in a private offer scenario) the buyer purchases the listing from the seller through the AWS Marketplace channel. 
- AWS sits at the nexus, enabling billing, listing, procurement, and contract infrastructure for the ecosystem. 

## 4. Why is this structure important?

- **Clarity of roles**: Each party knows which agreements apply (seller terms with AWS; EULA/contract with buyer; buyer terms with AWS). 
- **Procurement efficiency**: Buyers can leverage their existing AWS account and billing to procure third-party software via Marketplace. 
- **Seller compliance**: Sellers must abide by AWS Marketplace policies and terms to list and transact. 
- **Legal contract alignment**: The structure ensures that standard contracts (e.g., the Standard Contract for AWS Marketplace, SCMP) can be used for public listings, and modified for private offers. AWS Documentation 
- **Repeatable process**: For multiple buyers, sellers and listings, this structure provides a consistent framework. 

## 5. What the seller should do

- Review and accept the Service Terms for AWS Marketplace Sellers — this is the agreement you have with AWS. AWS Documentation 
- Prepare a standard EULA (or use the SCMP) for buyers of your offering, or tailor it for private-offer scenarios. AWS Documentation 
- Ensure your listing complies with AWS Marketplace policies and that the buyer side terms (through AWS) are clear. 
- Educate buyers (or your channel) about how the buyer contracts with you (EULA or negotiated) and how AWS supports the procurement and billing.